Media coverage

The World Cup was first televised in 1954 and is now the most widely-viewed and followed sporting event in the world, exceeding even the Olympic Games. The cumulative audience of the 2006 World Cup — including all of the matches — is estimated to be 26.29 billion. 715.1 million individuals watched the final match of this tournament (a ninth of the entire population of the planet). The 2006 World Cup draw, which decided the distribution of teams into groups, was watched by 300 million viewers. Each FIFA World Cup since 1966 has its own mascot. World Cup Willie, the mascot for the 1966 competition, was the first World Cup mascot. Mascots for the 2006 World Cup were Goleo, a lion, and Pille, a football